UNO is a timeless and universal card game from the Mattel portfolio. As part of customer support, we initiated a unique activation, creating an exceptional moment for the brand that has left a lasting mark in UNO's history. We introduced a personalized UNO card deck in collaboration with one of world's best footballers, Robert Lewandowski, who became the face and ambassador of the project.

Fans of the footballer could buy a limited edition of UNO RL9 cards through charity auctions on the Allegro Charytatywnie sales platform. All the funds raised at this auction were donated to the Special Olympics Poland Association.