ROBERT
LEWANDOWSKI
UNO
RL9 CARDS
UNO is a timeless and universal card game from the Mattel portfolio. As part of customer support, we initiated a unique activation, creating an exceptional moment for the brand that has left a lasting mark in UNO's history. We introduced a personalized UNO card deck in collaboration with one of world's best footballers, Robert Lewandowski, who became the face and ambassador of the project.
Fans of the footballer could buy a limited edition of UNO RL9 cards through charity auctions on the Allegro Charytatywnie sales platform. All the funds raised at this auction were donated to the Special Olympics Poland Association.
SCOPE OF WORK:
• Comprehensive activation concept
• Acquisition and coordination of collaboration with the ambassador and charity partner
• Design and production of UNO RL9 cards
• Preparation of auctions in collaboration with Allegro Charytatywnie
• Creation of communication materials, including
a stylized product photo shoot for UNO RL9 cards
/2021
Kwota została przekazana Stowarzyszeniu Olimpiady Specjalne Polska
UNO RL9 CARDS
UNO is a timeless and universal card game from the Mattel portfolio. As part of customer support, we initiated a unique activation, creating an exceptional moment for the brand that has left a lasting mark in UNO's history. We introduced a personalized UNO card deck in collaboration with one of world's best footballers, Robert Lewandowski, who became the face and ambassador of the project.
Fans of the footballer could buy a limited edition of UNO RL9 cards through charity auctions on the Allegro Charytatywnie sales platform. All the funds raised at this auction were donated to the Special Olympics Poland Association.
/2022
Fans of the footballer could buy a limited edition of UNO RL9 cards through charity auctions on the Allegro Charytatywnie sales platform. All the funds raised at this auction were donated to the Special Olympics Poland Association.
SCOPE OF WORK:
• Comprehensive activation concept
• Acquisition and coordination of collaboration with the ambassador and charity partner
• Design and production of UNO RL9 cards
• Preparation of auctions in collaboration with Allegro Charytatywnie
• Creation of communication materials, including
a stylized product photo shoot for UNO RL9 cards