SCRABBLE PASS IT ON
At the end of 2022, we organized a unique charity project for the Scrabble brand, which culminated during the WOŚP (Great Orchestra of Christmas Charity) charity auction. A magnetic Scrabble board created for this occasion made its way into all the media in Poland: the Scrabble Delivery Man visited tv and radio personalities, YouTubers, and stars of Instagram and TikTok. The campaign featured the participation of various well-known figures, including Janusz Walczuk and Cezary Pazura, Krzysztof Stanowski and Robert Mazurek from the Sports Channel, Kuba Wojewódzki with Majka Jeżowska, Janusz Chabior, Kamila Kalińczak, and Julia Wieniawa. Each of them took turns forming their own word and signing the special Scrabble box. The campaign aimed to emphasize that, while the world is made of people, and everyone can have a different view on it, different worlds and views can collide at the same Scrabble gameboard. Newonce was our media partner for this activation.
All of this was done to donate the signed game to the 31st Grand Finale of the Great Orchestra of Christmas Charity, raising funds to equip medical facilities with apparatus helping to win the unequal battle against sepsis. The auction item also included a game of Scrabble with the brand ambassador, Cezary Pazura.
SCOPE OF WORK:
• Creative campaign concept
• Communication strategy and media buying
• Acquisition and coordination of collaborations with ambassadors
• Production of video materials
SCOPE OF WORK:
• Creative campaign concept
• Communication strategy and media buying
• Acquisition and coordination of collaborations with ambassadors
• Production of video materials
SCRABBLE
PASS IT ON
At the end of 2022, we organized a unique charity project for the Scrabble brand, which culminated during the WOŚP (Great Orchestra of Christmas Charity) charity auction. A magnetic Scrabble board created for this occasion made its way into all the media in Poland: the Scrabble Delivery Man visited tv and radio personalities, YouTubers, and stars of Instagram and TikTok. The campaign featured the participation of various well-known figures, including Janusz Walczuk and Cezary Pazura, Krzysztof Stanowski and Robert Mazurek from the Sports Channel, Kuba Wojewódzki with Majka Jeżowska, Janusz Chabior, Kamila Kalińczak, and Julia Wieniawa. Each of them took turns forming their own word and signing the special Scrabble box. The campaign aimed to emphasize that, while the world is made of people, and everyone can have a different view on it, different worlds and views can collide at the same Scrabble gameboard. Newonce was our media partner for this activation.
All of this was done to donate the signed game to the 31st Grand Finale of the Great Orchestra of Christmas Charity, raising funds to equip medical facilities with apparatus helping to win the unequal battle against sepsis. The auction item also included a game of Scrabble with the brand ambassador, Cezary Pazura.
/2022
