Words are an elemental part of speech. With them, we describe objects, define reality, and communicate with others. But our words are also subject to judgment; in our daily lives, we must be careful about what we say. The words we play with represent us. With the Scrabble board, our personalities converge, bringing together completely different worlds, acknowledging that each of us is unique.

To celebrate the 75th anniversary of the Scrabble brand and as a continuation of the "Scrabble Battle" campaign (which featured Lotek, Kękę and Young Leosia, as well as Makłowicz with Margaret and Young Igi), we created the third round of the verbal showdown at the board under the theme "We've been counting on words for 75 years." We invited brand ambassadors Łukasz "Lotek" Lodkowski, Robert Makłowicz, and Cezary Pazura to participate.

The campaign was divided into two parts: in April,
on Scrabble Day, a teaser of the game was released, with a fourth mysterious player joining the competition this autumn.