SCOPE OF WORK:
• Creative campaign concept
• Communication strategy and media buying
• Acquisition and coordination of collaborations with influencers
• Production of video materials and mini-series
THE HAUNTING CHRONICLE OF MONSTER HIGH
For the upcoming Halloween we came up with an idea of movie production. The idea for our short series started with a need for capturing the Monster High atmosphere – spooky but friendly. But we also wanted to add something new, something that would grab the viewers' interest and that's how the idea of telling the tales of school monsters began.
The whole concept is based on interviews for the Monster High school chronicle with monsters that were friends with Monster High main characters.
To make the video, we got a lot of people involved. We wanted it to be really cool and a little bit scary, so we worked together with two directors and the best film specialists to create really spooky atmosphere.
Our team came up with a story, trying to find a balance between mystery, magic, and friendship, and after weeks of hard work we were able to share the results on YouTube platform.
In the process of selecting actors, we engaged one of the biggest and most recognizable TikTokers in Poland.
/2023
THE GHOSTLY CHRONICLE OF MONSTER HIGH
For the upcoming Halloween we came up with an idea of movie production. The idea for our short series started with a need for capturing the Monster High atmosphere – spooky but friendly. But we also wanted to add something new, something that would grab the viewers' interest and that's how the idea of telling the tales of school monsters began.
The whole concept is based on interviews for the Monster High school chronicle with monsters that were friends with Monster High main characters.
To make the video, we got a lot of people involved. We wanted it to be really cool and a little bit scary, so we worked together with two directors and the best film specialists to create really spooky atmosphere.
Our team came up with a story, trying to find a balance between mystery, magic, and friendship, and after weeks of hard work we were able to share the results on YouTube platform.
SCOPE OF WORK:
• Creative campaign concept
• Communication strategy and media buying
• Acquisition and coordination of collaborations with influencers
• Production of video materials and mini-series
In the process of selecting actors, we engaged one of the biggest and most recognizable TikTokers in Poland.
SCOPE OF WORK:
• Creative campaign concept
• Communication strategy and media buying
• Acquisition and coordination of collaborations with ambassadors
• Production of video materials and static assets
• Design and creation of the website
75 YEARS OF SCRABBLE MAKŁOWICZ,
PAZURA, LOTEK
Words are an elemental part of speech. With them, we describe objects, define reality, and communicate with others. But our words are also subject to judgment; in our daily lives, we must be careful about what we say. The words we play with represent us. With the Scrabble board, our personalities converge, bringing together completely different worlds, acknowledging that each of us is unique.
To celebrate the 75th anniversary of the Scrabble brand and as a continuation of the "Scrabble Battle" campaign (which featured Lotek, Kękę and Young Leosia, as well as Makłowicz with Margaret and Young Igi), we created the third round of the verbal showdown at the board under the theme "We've been counting on words for 75 years." We invited brand ambassadors Łukasz "Lotek" Lodkowski, Robert Makłowicz, and Cezary Pazura to participate.
The campaign was divided into two parts: in April,
on Scrabble Day, a teaser of the game was released, with a fourth mysterious player joining the competition this autumn.
The social media campaign was complemented by
a website featuring unpublished behind-the-scenes content and a space to nominate the next player.
/2023
