HOT WHEELS LEGENDS POLAND
HOT WHEELS LEGENDS POLAND
Hot Wheels Legends is an international competition aimed at adult automotive enthusiasts. For the second time, Poland joined the global search for a unique vehicle that has the chance to become
a permanent Hot Wheels model. As part of the prize, the winner will also travel to El Segundo, USA,
to attend Legends Fest alongside the jury of the Polish edition.
The faces of the campaign and the jury members were: Patryk Mikiciuk, Kamil "Budda" Labudda, Adam Kornacki, and Bryan Benedict. The multi-faceted promotional activities generated significant interest within the automotive community, resulting in a 49% increase in submissions compared to 2022
SCOPE OF WORK:
• Creative campaign concept
• Communication strategy and media buying
• Production of the official video spot
• Production of video materials and static assets
• Design and creation of a dedicated website in collaboration with Ringier Axel Springer and Auto Świat editorial team
• Mechanism, management and supervision of the competition at all stages
• Production of the Hot Wheels Legends booth during the Ultrace 2023 international automotive event in Wrocław, which attracted 50,000 visitors
• Activation of the local collector community, automotive photographers, and influencers
HOT WHEELS LEGENDS POLAND EDYCJA 2
Hot Wheels Legends to międzynarodowy konkurs kierowany do dorosłych fanów motoryzacji. Polska już
po raz drugi dołączyła do globalnego poszukiwania unikalnego pojazdu, który ma szansę stać się stałym modelem w kolekcji pojazdów Hot Wheels. W ramach nagrody zwycięzca poleci również do El Segundo,
USA na Legends Fest razem z gronem jurorów polskiej edycji.
Twarzami kampanii oraz jurorami byli: Patryk Mikiciuk, Kamil „Budda” Labudda, Adam Kornacki oraz Bryan Benedict.
Wielotorowe działania promocyjne poskutkowały ogromnym zainteresowaniem środowiska motoryzacyjnego a w efekcie: +49% więcej zgłoszeń do konkursu w stosunku do 2022 roku.
SCOPE OF WORK:
• Creative campaign concept
• Communication strategy and media buying
• Production of the official video spot
• Production of video materials and static assets
• Design and creation of a dedicated website in collaboration with Ringier Axel Springer and Auto Świat editorial team
• Mechanism, management and supervision of the competition at all stages
• Production of the Hot Wheels Legends booth during the Ultrace 2023 international automotive event in Wrocław, which attracted 50,000 visitors
• Activation of the local collector community, automotive photographers, and influencers
SCOPE OF WORK:
• Creative campaign concept
• Communication strategy and media buying
• Production of the official video spot
• Production of video materials and static assets
• Design and creation of a dedicated website in collaboration with Ringier Axel Springer and Auto Świat editorial team
• Mechanism, management and supervision of the competition at all stages
• Production of the Hot Wheels Legends booth during the Ultrace 2023 international automotive event in Wrocław, which attracted 50,000 visitors
• Activation of the local collector community, automotive photographers, and influencers