WPROST CAMPAIGN
BARBIE INTERNATIONAL DAY OF THE GIRL
On Girls' Day, we prepared a banner campaign on the Wprost.pl portal, based on the communication of the new version of the Barbie Dream Gap Project. In this project, Barbie announced a collaboration with the European Space Agency and astronaut Samantha Cristoforetti.
The astronaut, who was aboard the International Space Station, was accompanied by a… Barbie doll created in her likeness, and answered questions asked by girls all across Europe. The aim was to show that, in line with the brand's motto, girls can be anything they want in the future. In this case, the goal was to inspire them to pursue careers in STEM, in hopes of promoting gender equality for girls and women worldwide.
The campaign aimed to highlight Girls' Day, and in order to engage adult readers, we asked the Wprost portal's audience: What is Barbie doing in space?
SCOPE OF WORK:
• Development of communication in Polish
• Creation of materials - banner campaign for Wprost
• Localization and distribution of the press release
/2022
WPROST BARBIE DZIEŃ DZIEWCZYNEK
WPROST CAMPAIGN
BARBIE INTERNATIONAL DAY OF THE GIRL
WPROST CAMPAIGN BARBIE INTERNATIONAL DAY OF THE GIRL
Z okazji Dnia Dziewczynek dzień przygotowaliśmy kampanię banerową
na portal Wprost.pl, bazując na komunikacji nowej odsłony Projektu Dream Gap marki Barbie, w której Barbie ogłosiła współpracę
z Europejską Agencją Kosmiczną i astronautką Samanthą Cristoforetti.
On Girls' Day, we prepared a banner campaign on the Wprost.pl portal, based on the communication of the new version of the Barbie Dream Gap Project. In this project, Barbie announced a collaboration with the European Space Agency and astronaut Samantha Cristoforetti.
On Girls' Day, we prepared a banner campaign on the Wprost.pl portal, based on the communication of the new version of the Barbie Dream Gap Project. In this project, Barbie announced a collaboration with the European Space Agency and astronaut Samantha Cristoforetti.
/2022
/2022
/2022
Astronautka przebywająca na Międzynarodowej Stacji Kosmicznej
w towarzystwie… lalki stworzonej na jej podobieństwo, odpowiedziała na pytania dziewczynek pochodzących z Europy.
Wszystko po to, aby udowodnić dziewczynkom, że – zgodnie z hasłem marki
- w przyszłości mogą być, kim chcą, a w tym konkretnym przypadku zainspirować je do zainteresowania się karierą związaną ze STEM, w nadziei na wyrównanie szans dziewczynek
i kobiet na całym świecie.
Akcja miała na celu zaznaczenie święta dziewczynek, a my, aby zainteresować dorosłych odbiorców, pytaliśmy czytelników portalu Wprost: Co Barbie robi w kosmosie?
The astronaut, who was aboard the International Space Station, was accompanied by a… Barbie doll created in her likeness, and answered questions asked by girls all across Europe. The aim was to show that, in line with the brand's motto, girls can be anything they want in the future. In this case, the goal was to inspire them to pursue careers in STEM, in hopes of promoting gender equality for girls and women worldwide.
The campaign aimed to highlight Girls' Day, and in order to engage adult readers, we asked the Wprost portal's audience: What is Barbie doing in space? 😉
The astronaut, who was aboard the International Space Station, was accompanied by a… Barbie doll created in her likeness, and answered questions asked by girls all across Europe. The aim was to show that, in line with the brand's motto, girls can be anything they want in the future. In this case, the goal was to inspire them to pursue careers in STEM, in hopes of promoting gender equality for girls and women worldwide.
The campaign aimed to highlight Girls' Day, and in order to engage adult readers, we asked the Wprost portal's audience: What is Barbie doing in space? 😉
SCOPE OF WORK:
· Opracowanie komunikacji w języku polskim
· Kreacja materiałów – kampania banerowa na Wprost
· Tłumaczenie/lokalizacja i dystrybucja
informacji prasowej
SCOPE OF WORK:
• Development of communication in Polish
• Creation of materials - banner campaign for Wprost
• Localization and distribution of the press release
SCOPE OF WORK:
• Development of communication in Polish
• Creation of materials - banner campaign for Wprost
• Localization and distribution of the press release