BARBIE EXTRA MUSIC VIDEO CONTEST
Barbie Extra is a new fashion doll line designed to inspire girls to explore their individuality and express themselves boldly. Barbie Extra LOVES original style, trendy accessories, wild hairstyles, and... music!
As part of the campaign introducing the new Barbie Extra doll line to the market, we created a concept that engages the youngest consumers.
We leveraged the distinctive features of the line (such as expressive fashion), and its visual identity, and combined it with energetic music and dance, to showcase the new dolls in children's competition.
The project's ambassador is an internationally acclaimed dancer and choreographer, Klaudia Antos. From among 280 accepted submissions, we selected five girls who had the opportunity to perform in a dance music video for the "Modna ja!" (“Oh my Wow!”) song, alongside their idol and professional dancers from the Egurrola Dance Studio.
SCOPE OF WORK:
• Creative campaign concept
• Communication strategy and media buying
• Competition mechanism, rules and management
• Acquisition and coordination of the collaboration with the ambassador
• Design and creation of the competition website
• Creation of promotional materials, including videos
• Production of the music video using virtual technology based on Unreal Engine 5
BARBIE EXTRA MUSIC VIDEO CONTEST
Barbie Extra is a new fashion doll line designed to inspire girls to explore their individuality and express themselves boldly. Barbie Extra LOVES original style, trendy accessories, wild hairstyles, and... music!
As part of the campaign introducing the new Barbie Extra doll line to the market, we created
a concept that engages the youngest consumers.
We leveraged the distinctive features of the line (such as expressive fashion), and its visual identity, and combined it with energetic music and dance, to showcase the new dolls in children's competition.
The project's ambassador is an internationally acclaimed dancer and choreographer, Klaudia Antos.
From among 280 accepted submissions, we selected five girls who had the opportunity to perform in a dance music video for the "Modna ja!" (“Oh my Wow!”) song, alongside their idol and professional dancers from the Egurrola Dance Studio.
SCOPE OF WORK:
• Creative campaign concept
• Communication strategy and media buying
• Competition mechanism, rules and management
• Acquisition and coordination of the collaboration with the ambassador
• Design and creation of the competition website
• Creation of promotional materials, including videos
• Production of the music video using virtual technology based on Unreal Engine 5
